Pay per Click Management Services

The concept behind paid search marketing is quite simple; when a potential consumer searches the Web through a search engine or an affiliated partner, we ensure that relevant ad copy for your product or service is positioned in the most prominent, yet commercially viable, position in the sponsored search results.

This is done through an auctioning system with the search networks. Searchers who click on these strategically placed text ads are 'deep linked' to a website page containing information, services or products relevant to the search term used. We can then track and analyse the cost of each individual visitor, what actions they take, and what revenue they are likely to generate. These instant and tangible results can then be used to refine the campaign on an ongoing basis.

The Benefits
Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping into a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission - it's "just-in-time marketing". Search engine traffic therefore originates from a voluntary, audience-driven search. This means the visitors from a 'search results link' have not only selected your listing from among your competitors, but chose the search query that resulted in your listing being shown.

The tangible nature of a Pay per Click (PPC) marketing also provides the marketer an opportunity to generate acquisitions (sales, leads, enquiries etc...), in volume, at a fixed Cost per Acquisition (CPA). Having a fixed CPA ensures that the campaign can be self-financing and subsequently much more scalable; however, to achieve a fixed CPA, with a high volume of acquisitions, a deep understanding of the campaign metrics, how they relate to each other and how they can be positively affected is imperative. Not to mention a clearly defined campaign management process and platform to facilitate the day to day running of the campaign.

The Cagey Media Approach to PPC

Here at Cagey Media, we believe that the traditional agency model of charging a management fee (as a percentage of the clients media spend)  is  inherently flawed, as the agency has no directly- linked financial incentive (or indeed penalty) to make the campaign perform more efficiently. This is fundamentally why Cagey Media work to a Cost per Acquisition (CPA) model.

Our objective when running a Pay per Click (PPC) Campaign is to deliver greater volumes of Acquisitions for our clients, on a fixed CPA basis, thus eliminating the need for agency management / retainer fees.

Before we begin to construct a Cagey Media PPC campaign, we ascertain our client's commercial goals and business metrics. Using these commercial goals and metrics, we are able to establish the CPA model for the campaign.

The Contracted CPA model is still considered a rare pricing model for running PPC campaigns as it offers our clients a risk free, self-financing solution to generating incremental acquisitions (sales, leads, subscriptions etc...), through Paid Search Marketing. The CPA can be in the form of a monetary amount or a fixed percentage of revenue.

By offering our clients a guaranteed fixed CPA, the onus is on us to deliver the required CPA. As our revenue is directly proportional to the results achieved by the campaign, our clients can always rest assured that we will be striving to grow the number of acquisitions or revenue generated by the campaign.

Discuss your 'risk free' PPC option with a member of the team. Contact us here.